Bosch - "Moving On Up" TVC, Digital & Print Campaign


To tell the story of how Bosch tools can help workers take on larger projects and increase their value to employers. We created a six-level "job site" to showcase a worker's evolution and followed them from entry-level to rooftop solar installation, highlighting Bosch's product versatility.

"Moving On Up" was enthusiastically received by the client and deployed worldwide across 365 individual markets and nearly 300 channels.

The campaign broke new ground in narrative advertising both for the brand and within the category. Enjoying immediate traction and benefitting from organic distribution, the campaign generated more than 12000 unique media impressions and the equivalent of more than 10 Billion dollars of earned fees.






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