Culturelle - Art direction for product packaging and top to bottom execution for social content.
Culturelle is a leading probiotic brand focused on supporting the digestive and immune health of families worldwide.
Having entered the Korean market for 3 years, Culturelle has gained popularity and sold well among kids and mothers, while the sales to other adult groups, such as grandparents, were weaker. The challenge was understanding the culture; the creative solution was gift packaging for the Korean holiday season; and the reward was success in this new market.
In order to raise Culturelle's brand awareness and product sales among consumer groups at all ages, Hylink created stylish and decent new packaging to be used exclusively for holiday gifting, which is an important family tradition in Korean holiday seasons.
The packaging was designed to look like a home and included adorable "first edition" collectable tablet form characters that represented a typical family. We took the fun a step further and introduced the characters to Korea via social media using comic book illustrations.
Created at Hylink Digital Solutions. Gift Packaging: Art Director Rose Ga & Hector Tang, designer Estrella Wu & Ethan Shaw. Social Content: Art Director Rose Ga, illustrator Rose Ga, copywriter Christopher Castellanos.